Websites targeting British traffic should consider using a UK web directory. Use of general directories can provide local traffic, but it requires more work. Being listed on a site that reaches out to the same geographic area saves both time and money.
A regional listing is very focused, and descriptions are often tailored to match. There is less concern about using universal language. Keywords and slang that perform well with UK visitors can be used without worry for confusing international viewers.
Rather than fighting to gain rank on a global list, focus can be placed on finding the right traffic. After all, interest only grows with the correct visitors.
